Conceptual framework
Purpose, audiences, interpretive themes, hierarchies and overall project structure.
Professional guide
Museology studies the museum, its functions, collections, audiences, interpretation and relationship with society. In specific projects it helps establish conceptual foundations and criteria for organizing content. Proyecto Museo provides applied museology services for museums and exhibitions in Mexico and coordinates them with museography, production and operations.

Museology is the field that reflects on the museum as an institution and on relationships among heritage, collections, research, conservation, interpretation, exhibition, audiences and society. In project practice, these principles may become mission, objectives, conceptual organization, interpretive criteria, content structure and audience definition.
Proyecto Museo provides applied museology services for museum and exhibition projects. Scope is defined according to the institution, collection, project stage and responsibilities of each specialist.
No. They are related but answer different questions. Museology addresses the museum, its functions and foundations; museography deals with how content and collections are materialized as space, circulation, display systems, graphics, lighting and media. A strong project coordinates both without confusing their responsibilities.
Application
Deliverables vary by project and may be developed with the institution, curators and collection specialists.
Purpose, audiences, interpretive themes, hierarchies and overall project structure.
Thematic organization, relationships among collections, reading criteria and articulation with research and curatorial work.
Translation of criteria and content into spatial programming, visitor circulation, interpretive resources and display systems.
Proyecto Museo
Proyecto Museo integrates museology, museography, design, production, lighting and cultural technology according to each project scope.